out a daily newsletter. Its purpose, ostensibly, is to pass on
important information, but after getting one a day for years in my
inbox, it’s obvious that the actual purpose is to sell me
Instead of employing standard journalistic
techniques of telling you the heart of the story in the headlines,
Mercola employs the teaser.
Teasers are designed to grab your attention so you’ll want more.
This has been a common complaint in the letters we’ve received.
Personally, I’ve begun to look forward each day to his emails
because it’s the part of my day that I get to pretend I’m on
Jeopardy with Alex Trebek.
Known as the "Deadliest Nutrient" - but
There's No Meaningful Evidence
What is saturated fat.
1 in 4 Chance You're Deficient in this
What is B12?
Study Proves: This Everyday Drink
Lowers Your IQ
What is fluoride?
The Stunning Effect of This Single
Vitamin on CANCER...
What is vitamin D?
Just 1 TBSP a Day: An
to Lower Your Cholesterol, Blood Pressure
What is spirulina?
The Amazing Green Food Once Slated for the
What is chlorella ?
Without This, Vitamin D May Actually Encourage
What is Vitamin K?
Proven Unsafe But FDA-Approved: Are
YOU Still Consuming This Man-Made Poison?
What is Aspartame?
Two Grams of this Household Spice
Lowered Blood Sugar by a Whopping 62 mg/dl
What is cumin?
Up to 30 Times the Cancer Risk -
From This 'Indispensable' Daily Tool...
What is a cell phone?
The one problem I have with this practice is
the fear factor built into some of these teasers, which understandably
irritated some of those writing to us. Oftentimes it seems as if the
teaser is saying: READ THIS
“science” of advertising feeds on our fears, but warnings like this
sent out three or four times a week just seem to skirt an ethical
Here are just
a few headlines I found in my mail from Mercola.
Taking a Multivitamin? Please Heed This Important
Lead Poisoning Alert: This Widely Used Drink is
41% of American Teenagers Have Inherited This
Fluoride is Dangerous, But This Toxin (in Your Water
Supply) May be Far Worse
Are You Eating This All-Time Favorite
Men Who Have this Popular Screening Have a
Staggering 4-Fold Increase in Serious Blood Infections
The Hidden Risks in This Heavily Promoted Seasonal
Just 1 Single Drop of This Would Poison a Lake Enough to Ban Fishing on It...
Perhaps the World's Most Overlooked Poison
How to Save Your Life if You Ever Go to the ER
This Food Knowingly Causes Cancer in Rats - Are You
Are You Using This Popular But Cancer-Causing
Death in Days: Beware of This Bacteria
Stress kills, or so we’re told. Do we
really need someone who ostensibly wants to help us live a
full and healthy life adding to our stress filled days with
these kinds of teasers? A bit ironic, I’d say.
complaint, one aimed at artistic values, that only a few brought up,
which, by the way, has always been a complaint of mine, concerns
Mercola’s videos. The purpose of a video is to “show” something. If
a video doesn’t show something, it shouldn’t be a video; it should
be an audio file. The reason interviews involve faces is that we
want to see the expression on a person’s face when answering a
question. Documentaries do this all the time. However, if your
purpose is to teach something, and the only thing in the video is
your head bobbing up and down, something YouTube is full of (because
people’s egos are always greater then their creativity), you might
as well just put out an audio file. A bobbing head is not worth
Videos exist to “show something,” so please, if
any of you ever makes a video, keep this one important rule in mind:
Video’s must “show” something of interest.
(And don’t bore the viewer.)
biggest complaint we’ve received concerned Mercola’s conflicts of
interest. Mercola wants to sell us something (and who can blame
him?), but when the subject matter leads you to a product he sells,
can his take on the subject matter be trusted? For example, he
trashed electrolyzed water in one article in order to sell one of
his water filters. The trashing of electrolyzed water had little
science behind it. There is a proverbial ton of information
concerning the health benefits of electrolyzed water; information he
would normally have to rebut or repudiate, but which he never
are touted to be so much better than the products of others, but are
they really? Or is he just hyping them. And with his name on
something, does the higher cost reflect better quality or better
ordered products from Mercola dot com (and so have readers from this
products are very helpful and many feel they are high quality,
though for the most part, many have told me that the products are overpriced. I know that he has a very good whey protein, but it
is not the best on the market and is higher priced than what I would
consider to be the best on the market (and take daily).
What I like
best about this site is there are no conflicts of interest when it comes to most products.
Yes, they have their favorites and they want you to support the businesses
selling them, but they don’t actually sell anything at this site.
They do, however,
get a percentage of a sale (affiliate programs) and I'm sure you've
noticed that they always try to inform you of that. Honesty is
always the best policy.
I don’t want to trash anyone on the web who is trying to help people
take responsibility for their health and change their lives, but
after years of getting his daily newsletter (and the number of
complaints I've read) I had to say something.
that, I personally like Mercola’s web site. His articles are
thorough, pertinent, timely, and well written and designed. It’s no
wonder he’s got millions of readers.
In fact, I was just about to submit an article
that answers a few
questions about the latest attack on vitamin E (that it causes
prostate cancer) when Mercola published exactly what I had been
planning to write.
study was terrible. It used synthetic alpha tocopherol, and as all
the readers of this site should know, this site promotes only natural
substances and when it comes to vitamins, this site has always
published that vitamins are all complexes.
Nothing less than mixed tocopherols, or mixed tocotrienols and mixed tocopherols
has ever been recommended by this site.
Here’s what Mercola has
to say on the subject:
our hope that all of you will keep us informed about what you like
and dislike on the web, and how we can serve you better.